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May 15, 2009

Five ways to increase your ad revenue

As a top-tier publisher, you know there are only so many ways to grow your revenue and increase your Return on Audience (ROA), so it's vital to explore every avenue. Here are five ways we can get it done together:

#1 Maximize the Value of Premium Inventory

Increase value with data-driven pricing and packaging decisions. Quickly deliver insightful proposals that prescribe the right product and price to your clients.

#2 Increase Sell-Through of Premium Inventory

Predict long-term inventory availability more accurately and align with your advertisers' objectives, or sell premium inventory with an alternative channel.

#3 Improve Yield on Discretionary Inventory

Efficiently manage your ad networks, and/or deal with just one trustworthy network that delivers dramatic returns and protects your brand.

#4 Expand the Number of Total Impressions Available to Sell

Find more inventory to sell by discovering inventory opportunities beyond your site, and sell and serve ads across multiple digital channels.

#5 Increase Overall Operational Efficiency in Ad Sales, Pricing, & Delivery

Actively monitor your yield performance with an insightful yield dashboard, and scale your operation with a proven ad management solution.

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