Billboard Advertising Agencies

Billboard advertising agencies specialize in creating those larger than life advertisements that attract the attention of drivers everywhere. Through billboards, companies can advertise new products, build brand awareness, or simply remind their customers that they are still around. Like television ads, billboards are high-profile ways to keep a company and its line of products at the forefront of public awareness.

Whenever a company decides to utilize billboard ads in their marketing and advertising campaigns, Billboard Advertising Agencies are a must. Billboard ads are far different than any other advertising medium. Whereas television ads have 30 seconds to make their mark on the minds of their customers, billboard ads must communicate their message almost instantly. The experience billboard advertising agencies have allows them to create a billboard that can make a lasting impression even if it is only seen at 75 miles per hour.

Unless it is located in an area where drivers often stop for long periods of time, the copy on a billboard should be limited to seven words or less. That means the images on a billboard must carry the advertising message. A good graphic designer will select images that are memorable and resonate with potential customers.

One of the tricks billboard advertising agencies often use is to create a two-tiered billboard campaign. For a few weeks, the images on a billboard will be intriguing but they will not reveal the product being advertised. After some time, the billboard is changed slightly to reveal the product being sold. This method does not work for every campaign, but it is an effective way of helping get a billboard noticed.