Outdoor Advertising Design

Outdoor advertising design should be simple. No one traveling at 90 miles per hour down the highway has time to look at the details of a billboard or read long copy. A billboard must be short, sweet, and get right to the point. If it is not, it will be a colossal waste of money.

Effective Outdoor Advertising Design

To get the most out of outdoor advertising, an outdoor advertising design should have a brief tagline. Limiting the tagline to seven words or less is a good rule of thumb. Seven words can be read at almost any speed, but anything longer runs the risk of being overlooked. Also, with a short tagline, drivers are more apt to remember the tagline and the accompanying image as they go about their day.

The imagery on a billboard is also extremely important. Outdoor advertising design should utilize all of the space a billboard provides, but that does not mean every space should be filled with text or image. The blank space around text and images can be used to draw focus just like a spotlight draws focus to an actor on stage.